Hair Care (153)

L'OREAL Paris Fade-Defying Color + Shine System 9½a Lightest Ash Blonde Cooler Superior Preference - 1 Count, $14.98

The L’Oreal Superior Preference at-home hair coloring kit delivers shiny and luminous color that is fade-defying for up to 8 weeks L'Oreal Paris Superior Preference Permanent Hair Color, 9.5A Lightest Ash Blonde, 1 kit; Our true gold standard of hair color and shine since 1973 Fade defying color for up to eight weeks and shine system Available in over 50 luminous shades Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

L'OREAL Paris With Shine Serum Superior Preference - 1 Count, $14.98

Level 3. Ultra-lightening color and shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with golden Camelina oil, antioxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. www.lorealparis.com. Made in Mexico.

L'OREAL Paris 8 Medium Blonde Excellence Creme - 1 Count, $18.98

Non-drip creme permanent hair color with New Triple Care Color routine that deeply cares for your hair. 100% gray hair coverage for all hair types. L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8 Medium Blonde, 1 kit; 100 percent gray coverage for all hair types, even on stubborn grays New Triple Care Color routine protects before, during and after coloring for up to eight weeks, new look with same great shades Your Excellence just got better, New salon inspired after color shampoo delicately cleanses the scalp and hair by gently rinsing away excess residue, Smoothes the hair to reveal its radiance Rich, radiant hair color from root to tip with exclusive non-drip creme formula L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Nizoral Clean Fresh Scent Anti-Dandruff Shampoo - 7 Fluid Ounce, $17.48

- Shampoo fights dandruff outbreaks - Ketoconazole 1% controls flaking, scaling, and itching - Use just twice a week - Thick, rich lather rinses clean

L'OREAL Paris Dark Auburn 4R Warmer Superior Preference - 1 Count, $14.98

The L’Oreal Superior Preference at-home hair coloring kit delivers shiny and luminous color that is fade-defying for up to 8 weeks L'Oreal Paris Superior Preference Permanent Hair Color, 4R Dark Auburn, 1 kit; Our true gold standard of hair color and shine since 1973 Fade defying color for up to eight weeks and shine system Available in over 50 luminous shades Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

L'OREAL Paris With Shine Serum 8 Medium Blonde Natural Superior Preference - 1 Count, $14.98

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide: 8 is a macadamia blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to light brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be blonde with reddish tones. Questions? Need shade advice? Contact the experts at LÆOreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Just For Men M-25 Light Brown Easy Brush-In Color - 1 Each, $17.48

5 easy minutes. Penetrates coarse hair. Contains multiple applications. The world's No. 1 men's haircolor. Easy Brush In: Specially designed brush makes application simple. Gray is gone in 5 minutes. Formulated for Facial Hair: Penetrates coarse, resistant facial hair. No-drip thick gel conditions and softens as it colors. Keeps Your Facial Hair Looking Its Best: Perfectly matches your natural hair color and Just For Men Shampoo-In Haircolor shades too. Gray target technology. Made in USA of US and imported parts.

Just For Men Real Black Mustache & Beard - 1 Each, $17.48

Eliminates gray for a thicker fuller look. 3 Easy steps (Always remember to do the 48-hour skin allergy test before use). Mix. Brush. Wash. Works on even the coarsest facial hair. 5 minutes. Won't wash out. Lasts until gray grows back. Multiple application facial haircolor kit. Brush in. 5 Minutes. Wash out. Eliminates Gray for a Thicker Fuller Look: Specially formulated to penetrate coarse facial hair. Softens as it colors. Works with your natural color for an even, natural look. Easy Mix, Brush-in Formula: No mess. No-drip. Brush designed to evenly distribute color with ease. Great for sideburns too. Long Lasting: Will not wash out. Lasts until the gray grows back. For the most natural-looking results: Most people will get the best results in 5 minutes. If you have resistant gray, leave on for 10 minutes. World's leader in men's haircolor. Color Results: Here's what you can expect your color to look like based on the amount of gray you have.

Nexxus Proteinfusion With Elastine Protein And Green Caviar Humectress Conditioner - 400 ml, $15.98

Nexxus Humectress Ultimate Moisture Conditioner for dry hair is a deeply hydrating conditioner that provides the ultimate moisturization to hair. Salon-crafted with Nexxus' exclusive Caviar & Protein Complex, this conditioner helps restore lost nutrients to hair, fortifying the surface of hair to help lock in moisture for 24 hours. In addition, Nexxus Humectress Ultimate Moisture Conditioner provides advanced conditioning to help replenish and reawaken hair, unleashing your hair's natural smoothness all day long. Repairing hair is a multi-step process. For best results, use the Nexxus Humectress Ultimate Moisture Conditioner with a moisturizing shampoo, like the Nexxus Therappe Ultimate Moisture Shampoo, for an ideal moisturizing shampoo and conditioner pair. To use, apply Moisture Shampoo to damp hair, massaging into a rich lather before rinsing thoroughly. Follow with the Humectress Conditioner, smoothing onto wet hair and waiting 3 minutes before rinsing. Humectress Ultimate Moisture Conditioner is suitable for everyday use. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.

Nexxus Therappe Shampoo - 13.5 Fluid Ounce, $15.98

Nexxus Therappe Moisture Shampoo for dry hair leaves hair revitalized without weighing it down, giving hair flexibility and suppleness. Salon-crafted with Nexxus' exclusive Caviar & Protein Complex, this silicone-free shampoo has a lightweight formula that nourishes hair and delivers deep hydration.

Tresemme Extra Hold Hair Spray - 11 Ounce, $7.98

Need a flexible, anti-frizz hairspray with a hold that really lasts? TRESemmT Extra Hold Hair Spray is an anti frizz spray designed for extra flyaway control that gives you maximum hold on everything from elaborate to everyday hairstyles. It can take time to style your hair, so itÆs essential to secure your looks in place with hair styling products that provide a strong but flexible hold. A water-free formula, Extra Hold hairspray is a humidity-resistant hair spray that provides frizz control with all the grip you need for a hairstyle that will last the whole day.For the best results from this finishing spray, create your style using your favorite TRESemmT shampoo, conditioner, and hair styling products. With your hairstyle in place, finish with Extra Hold Hair Spray ù shake well, and hold the styling spray 10-12 inches away from hair. Spray section by section. For an even stronger hold, layer more hairspray exactly where you need more control. For maximum body and fullness, flip hair upside down and spray all over. If the dispenser clogs, rinse in warm water.We've always understood that style is more than a look: it's a part of you. With our professional quality care, a world of style possibilities is yours to achieve. Every choice we make at TRESemmT, from the values we promoteùsuch as not testing on animals and being PETA approvedùto the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style. Because 70 years on, we believe in the power of style. So tell your story, land that job, make your mark ûand achieve your aspirations with confidence. With TRESemmT, your style can match your ambition.

L'OREAL Paris Dark Brown Magic Root Cover Up - 2 Ounce, $15.48

The magic solution to cover gray roots in 3 seconds. It’s vegan and free of ammonia and peroxide. Available in 8 shades. Works in all hair types. L'Oreal Paris Magic Root Cover Up Temporary Concealer Spray for Gray, Dark Brown, 2 oz; Our Magic Root Cover Up conceals grays in seconds for flawless roots Lightweight formula, no smudging or sticky residue, ammonia and peroxide free Perfect for in-between salon visits, Magic Root gives coverage to grey roots and lasts until your next shampoo Good for all hair types and textures Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color

Nexxus With Elastin Protein And Quinoa Color Assure Conditioner - 400 ml, $15.98

As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Hair Color Assure Conditioner For Colored Treated Hair with ProteinFusion, Color Conditioner, with our exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, protects essential proteins within hair fiber while enhancing its vibrancy. Usage: Start with COLOR ASSURE Shampoo. Then apply COLOR ASSURE Conditioner, spread through hair and rinse.

Herbal Essences Volumizing Mousse, Weightless Volume, All Day Hold Mousse For Fine Hair - 6.8 Ounce, $5.98

Just For Men H-25 • Light Brown Shampoo-In Color - 2.2 Fluid Ounce - 1 Count, $12.98

100% Gray coverage. 100% Easy. Instantly eliminates gray. Shades calibrated to match your original color. Won't wash out. Lasts up to 8 weeks until gray grows back. Single application haircolor kit. Natural-Looking Results: 100% Natural look. Formula blends with your original hair color for perfectly professional results. Fast & Easy: Pour color base into applicator bottle. Shake & apply. Follow all instructions on enclosed leaflet. Long-Lasting: Will not wash out. Lasts up to 8 weeks until the gray grows back. Strong & Fuller, Healthier-Looking Hair: With keratin, olive oil and vitamin E. No ammonia. What's Inside this Box? 1. Applicator with Color Developer: 1.3 fl. oz. (38.5 ml); Color Base: 0.9 fl. oz. (27.5 ml); Gloves; Instructional leaflet. World's leader in men's haircolor. Color Results: Here's what you can expect your color to look like based on the amount of gray you have. Shade Selection Tip: If you can't decide between 2 shades, or you have a little gray, go with the lighter shade for the most natural look.

Suave Max Hold 8 Hairspray - 11 Fluid Ounce, $4.18

For long-lasting hold. Provides long-lasting hold and control for less than more expensive brands. Max hold formula provides powerful style control & long-lasting hold. Never too stiff or sticky. The Suave Promise: We guarantee your full satisfaction. For details, visit www.suave.com or call us at 1-800-782-8301. Bottle coded for recycling. Made in USA.

Head & Shoulders Head And Shoulders 2 In 1 Dandruff Shampoo Conditioner, Anti-Dandruff Treatment, Dry Scalp Care For Daily Use, Paraben Free - 28.2 Ounce, $12.98

Revlon Colorsilk Beautiful Color 11 Soft Black - 1 Count, $8.48

Package Contents: 1 Ammonia Free (Formulated without adding Ammonia) Colorant - 2 fl. oz. (59.1 ml); 1 Cream Color Developer - 2 fl. oz. (59.1 ml); 1 After-Color Conditioner - 0.4 fl. oz. (11.8 ml); 1 Application Instructions & 1 Pair of Gloves. 100% Gray coverage. No.1 in USA (Revlon's calculation based on Nielsen Scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file). Ammonia free (Formulated without adding ammonia) with keratin. New no mess formula. Salon-quality color + shine. Long-lasting multi-dimensional color. Revlon ColorSilk, the no 1 hair color brand in the USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file) for 100% gray coverage and long-lasting, natural-looking, multi-dimensional color. Salon quality color & shine. ColorSilk leaves hair with silky softness. Caring formula co-developed with salon experts maintains hairs strength after the color process. Formula with keratin leaves hair in better condition than before you colored it. Ammonia free (formulated without adding ammonia): Permanent hair color with no harsh odor. Optimal Color Blend Formula: No-drip for best at-home color application. Easy to use. No mess with precision applicator tip. 3D Color Gel Technology - Liquid gel colorant for multi-tonal results from root to tip. Ultra-hydrating cream conditioner. Highly nourishes hair after color application and provides shine, care and frizz control. Further information included. Questions or concerns? Speak to a Revlon hair color expert toll at: 1-800-4-REVLON (473-8566) Monday-Thursday, 10:00am-4:00pm. Spanish speaking hair color experts also available. Made in USA with US and non-US components.

Head & Shoulders Supreme Detox & Hydrate Scalp & Hair Shampoo - 11.8 Fluid Ounce, $10.98

Discover the hair detox of your dreams with Head & Shoulders Supreme Detox & Hydrate Shampoo. Our advanced technology offers a trifecta of amazing hair care, amazing scalp care and a sulfate free formula that deeply cleanses hair and scalp, relieving your dry, itchy scalp (itch associated with dandruff), and providing luxurious hair hydration with regular use. Reveal healthy, nourished hair with Head and Shoulders Supreme Detox & Hydrate Shampoo, made with naturally derived argan oil and coconut water. Free from sulfates, parabens, dyes, phosphates, phthalates, silicones and sulfated surfactants, this pH balanced detox shampoo is designed for everyday use as part of your hair care routine, so you can get comfortable in all of your skin, including your scalp.

Head & Shoulders Supreme Nourish & Smooth Dandruff Scalp & Hair Shampoo - 11.8 Fluid Ounce, $10.98

Reveal your hair to be smooth, shiny and strong with Head & Shoulders Supreme Nourish & Smooth Shampoo. Our advanced technology deeply moisturizes a dry, itchy scalp (itch associated with dandruff) while calming frizz and repairing damaged hair with regular use. Discover the trifecta of amazing hair care, scalp care and a sulfate free formula in Head and Shoulders Supreme Nourish & Smooth Shampoo, made with jojoba oil and naturally derived argan oil. Free from sulfates, parabens, dyes, phosphates, phthalates, silicones and sulfated surfactants, this pH balanced anti-dandruff shampoo is designed for everyday use as part of your hair care routine, so you can get comfortable in all of your skin, including your scalp.

John Frieda Frizz Ease Frizz Ease Serum - 1.69 Fluid Ounce, $11.48

John Frieda Frizz Ease Extra Strength Serum anti-frizz hair product is known for its iconic frizz-fighting abilities, but it does so much more. And now, with a new look and updated iconic formula, fall in love with this cult classic hair serum. In addition to eliminating frizz, a dime-sized amount of this hair serum for frizzy and damaged hair can prevent damage from heat styling, repel humidity, smooth strands, hydrate, and tame unruly flyaways. This all-in-one hydrating hair product is infused with argan, coconut, and moringa oils. This serum works to instantly transform wild, unmanageable hair into gorgeous, silky locks. This frizzy hair product offers hair protection from heat, with humidity fighting properties that prevent damage and lock in moisture for optimal frizz control. Combat unmanageable, coarse, thick, wavy hair with an anti frizz hair serum that offers nourishment and hydration for your sleek locks. Discover why our Frizz Ease serum is so popular as a hair smoother for frizzy hair, with a lightweight, weightless finish and softer, healthier style.

Aveeno Baby Kids Detangling Spray - 10 Ounce, $9.98

DARK & LOVELY Haircolor 371 Jet Black Permanent Fade Resist - 1 Count, $9.48

1 easy application. No. 1 haircolor brand designed for women color (Women of African dessert). Up to 8 weeks of rich color + brilliant shine. Complements a range of skin tones. New! Nourishing care conditioner infused with argan oil + vitamin E. New. Rich conditioning color. The no. 1 Permanent haircolor designed for women of color (Based on IRI haircolor units formulated for women of African descent sold in US in the 52 weeks ending 12/31/15). Dark and lovely fade resist delivers vibrant, rich conditioning color for up to 8 weeks! Low ammonia, no drip formula. Helps protect from breakage and dryness. Leaves hair silky and shiny with luxurious color. Conditioned to help protect natural and chemically-treated hair (wait 14 days after relaxing, bleaching or perming to use haircolor). Now with extra nourishing conditioner. Our creamy Moisture-Rich Conditioner now infused with 3 fruit oils: shea, avocado and olive, nourishes and helps protect your colored hair. Locks in brilliant shine to illuminate color. Provides nourishment from root to tip. Offers extra conditioner for 2 applications. This Kit Contains: Applicator bottle containing cream developer. Bottle of permanent haircolor. Moisture rich conditioner tube. Instruction sheet with plastic gloves. Questions/Comments? Please call us toll-free in the US 1-800-442-4643 softsheen-carson.com. Made in Mexico.

Head & Shoulders Head And Shoulders 2 In 1 Dandruff Shampoo Conditioner, Anti-Dandruff Treatment, Dry Scalp Care For Daily Use, Paraben Free - 20.7 Ounce, $10.98

Head & Shoulders Head And Shoulders Dandruff Shampoo, Anti-Dandruff Treatment, Dry Scalp Care For Daily Use, Paraben Free - 20.7 Ounce, $10.98

Head & Shoulders Supreme Detox & Hydrate Scalp & Hair Conditioner - 9.4 Fluid Ounce, $10.98

Discover the hair detox of your dreams with Head & Shoulders Supreme Detox & Hydrate Conditioner, brought to you by America's #1 dermatologist recommended brand. Our advanced technology offers a trifecta of amazing hair care, scalp care and a sulfate free formula that relieves your dry, itchy scalp (itch associated with dandruff; with regular use) and provides intense hair hydration for luxuriously soft hair. Reveal healthy, nourished hair with Head and Shoulders Detox & Hydrate, made with naturally derived argan oil and coconut water. Free from sulfates, parabens, dyes, phosphates, phthalates, silicones and sulfated surfactants, this pH balanced anti-dandruff shampoo is designed for everyday use as part of your hair care routine, so you can get comfortable in all of your skin including your scalp.

Pantene Shampoo + Conditioner - 22.4 Fluid Ounce, $10.98

HARD WORKING, LONG LASTING Your haircare should work as hard as you do. Pantene Daily Moisture Dual Pack contains a shampoo and conditioner to cleanses and hydrate parched hair by removing dirt and impurities while moisturizing your locks for softness and manageability. These moisturizing hair products contain 2x more nutrients for 72+ hours of softness, so you can wash less and keep the cleansed and hydrated feel. This moisturizing shampoo and conditioner is safe for colored hair and crafted with protective anti-oxidants, strengthening lipids, and pH balancers that won't weigh your hair down, leaving you with strong and healthy strands. With Pantene Pro-V Daily Moisture Renewal Shampoo and Conditioner, say goodbye to dry locks and unleash soft, hydrated hair that looks and feels beautiful for longer. 2X MORE NUTRIENTS, LASTS FOR 72+ HOURS This Pantene Daily Moisture Renewal Dual Pack is designed to be used with our complete Moisture Renewal Collection to infuse your hair with optimal hydration and 2x more nutrients. These powerful Moisture Renewal formulas work together to permeate every strand, fighting damage where it starts and hydrating hair from the inside out for results that last 72+ hours without washing. These formulas are crafted with Pro-V nutrients, protective anti-oxidants, Pro-Vitamin B5, and pH balancers, and made without parabens or colorants.TO USEMassage Pro-V Shampoo into your hair, making sure to pay special attention to your scalp. Rinse thoroughly. Follow with Pro-V Conditioner, paying special attention to your ends. Rinse. This color-safe shampoo and conditioner is gentle enough for everyday use on chemically-treated hair or color-treated hair, and results last for 72+ hours without washing.

Pantene Shampoo + Conditioner - 22.4 Fluid Ounce, $10.98

HARD WORKING, LONG LASTING Your haircare should work as hard as you do. Pantene PRO-V Repair & Protect Shampoo + Conditioner Dual Pack cleanses and nourishes damaged hair to remove dirt and impurities while helping to protect your hair from future damage. This shampoo and conditioner for damaged hair contains 2x more nutrients and won't weigh down your strands, so you can wash less and keep the cleansed and hydrated feel for 72+ hours. This formula is safe for colored hair and crafted with protective anti-oxidants and pH balancers to leave you with strong and healthy strands. With Pantene Pro-V Repair & Protect Shampoo + Conditioner Dual Pack, say goodbye to damaged strands and unleash soft, hydrated hair that looks and feels beautiful for longer. 2X MORE NUTRIENTS, LASTS FOR 72+ HOURS This Pantene PRO-V Repair & Protect Shampoo + Conditioner Dual Pack is designed to be used with other products for hair repair, like our complete Repair & Protect Collection that infuses your hair with optimal hydration and 2x more nutrients. These powerful Repair & Protect formulas work together to permeate every strand, fighting damage where it starts and deeply nourishing hair from the inside out for protection that last 72+ hours without washing. These formulas are crafted with Pro-V nutrients, Pro-Vitamin B5, and pH balancers, and made without parabens or colorants.TO USEMassage Pro-V Shampoo into your hair, making sure to pay special attention to your scalp. Rinse thoroughly. Follow with Pro-V Conditioner, paying special attention to your ends. Rinse thoroughly. This color-safe hair cleanser and moisturizer is gentle enough for everyday use on chemically-treated hair or color-treated hair, and results last for 72+ hours without washing.

Softsheen Carson Dark And Lovely 378 Honey Blonde Fade Resist - 1 Count, $8.98

Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color.

Head & Shoulders Head And Shoulders Dandruff Shampoo, Anti-Dandruff Treatment, Classic Clean For Daily Use, Paraben Free - 20.7 Ounce, $10.98